quinta-feira, 10 de abril de 2008

The Fire Torch Attraction - View on Olympic Games & World Politics and Movements

The Olympic Games (OG) are (were?) the symbol of unity between countries and their people in the form of athletes.

History tells us that even if countries were in war in the old Greek times, they would stop during the games (maybe starting again once they were finished).

 

In a way this is concept, this golden rule, this world agreement in my opinion is emerged in a socio-political relation:

- We have agreed do nothing but compete in sport in safety and with the same instruments and judgment rules of the game for all participants.

Both athletes and judges are representatives off all the ones who are involved in the OG. This is a deal, a compromise.

 

This year the some citizens of the globalize world used this mass media event to make a political statement against the Tibet issue.

The torch and it's route, monitored by all the world media tools and channels, is the target to make that statement: Free Tibet.

 

To be heard in the 21st century you have to be on the news consistently every day, every hour, every second. Otherwise our everyday changing and forgetting minds will automatic put it in the Recycle Bin and substitute it for something else that's "hot" on the news with 24h coverage. In that way they are doing a pretty good marketing & communication job. They just have to follow the torch and try to interact with it with Tibet related banners or symbols.

 

The message is so big that now every country as to make a statement too (and I bet they didn't want to... China is a good and wealthy friend that everybody wants too keep)

Until now they are waiting to see if this is really a "global and united expression", waiting to see who makes the first move.

 

The Olympic Committee keeps sending the same message: we must not try to use the OG for political statements. They will maintain that posture: it's their job.

 

China keeps it silent (as usual) but is taking notes of everything and everybody's statements and positions. They have taken so long to open their door to a global public world event that looks like everybody was just waiting for this to happen: an opportunity to

 

The UE is divided (as usual in external policy) but, after a democratic discussion in the Commission stated that it will not be seating in the opening of the Games.

I would not be surprised if some EU countries would be sitting and other don't. That's what I call European Personality and diverse character and additionally its difficult way to become a real Political Union.

 

USA is too busy with the circus campaign: every body (candidates from both liberal and democratic) have pointed "reflection" and waiting for the pool results to come out after the San Francisco torch walk: they will sate what pools say most Americans prefer. Has for Government, they were more busy with NATO and missile shield prevention allocation agreements.

 

Latin America I don't know what's their position, but I think that governments are focusing more on their local situations (Colombia with Bettencourt and the FARC, Venezuela with nationalizations and getting "the Simpsons" out of the TV, Bolivia with internal opposition, Brazil with dengue, Argentina with strike, Haiti with hunger, etc etc).

 

Asia in general maintains the traditional silent and "it's not my biz" attitude and goes on with daily life struggle. After all, the "mind your own biz" attitude as maintained away any inter-country war scenario for centuries in most of the continent.

 

For China, Tibet is China. For Tibet, Tibet is Tibet. For the world Tibet is Dalai Lama.

 

It's ok to express your opinion for a cause. It's ok to fight for it, as not to agree with it.

 

But at this stage all this mass media makes you just can't have time to think if the means are ok with the cause.

 

Fact: With all this mass media circus, Tibet is now (at least until the Games start) on the Top 5 of the World agenda. And the world countries main actors will have to make some kind of a statement.

 
 
 

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